Program
The Exodus
Twelve weeks. Weekly proof of work. No spectators.
Internal / Reference
The system
Every token, label, button and surface in the MOSES brand. Dark only. Borders are 1px. Radius never exceeds 4px. Gold appears with intent.
Foundation
Colour tokens
--ink
#0A0A0A
background
--ink-raised
#141414
cards, raised surfaces
--ink-line
#262626
borders, 1px only
--gold
#C9A227
primary accent
--gold-lift
#E3C158
hover / highlight
--gold-deep
#8A6F1A
muted gold, small caps
--bone
#F5F1E8
primary text
--bone-2
#EAE4D6
light blocks
--ash
#8A8A8A
secondary text
--mute
#6B665C
tertiary text
Foundation
Wordmark
MOSESFOUNDER ACADEMYMOSESFOUNDER ACADEMYMOSESFOUNDER ACADEMYMOSESMOSESPRIVATE ADVISORY
Foundation
Type scale
Display 64 / Archivo Black
Forged, not funded
Display 48
Twelve weeks of proof
Display 32
The Exodus
Display 20
Section label
Body 15 / Inter 300
Body copy is capped at 68ch so a line never runs longer than the eye can track. Weight 300 on dark keeps the page quiet; 500 and 600 carry emphasis and labels.
Inter 300Inter 400Inter 500Inter 600Inter 700
Foundation
Eyebrows and rules
Gold deep eyebrow / 8px / 0.38em
Gold eyebrow / 7px / 0.44em
1px hairline divider — the only separator in the system.
Components
Buttons
Components
Cards
Membership
The Forge
Ranks, streaks and a members-only operating floor.
Advisory
Private
Direct counsel for founders past product-market fit.
Components
Numerals and light block
12
Weeks per cohort
Inverted surface
Used rarely
A single light block per page at most — usually for a quote or a printed page reference.